Privacy Policy

Privacy Policy — The Bëtterr
🔒 Legal & Transparency

Your Data,
Handled Betterr.

We believe choosing Betterr should extend beyond what you eat — it should include how your data is handled.

📅 Last Updated: May 2025  ·  Compliant with DPDP Act 2023 & GDPR
1

Who We Are

The Betterr is a health-focused brand offering smarter alternatives to everyday products — starting with sugar.

For the purposes of applicable data protection laws — including the Digital Personal Data Protection Act, 2023 (India) and the General Data Protection Regulation (GDPR) — we act as the Data Fiduciary / Data Controller of your personal data.

2

Information We Collect

We collect only the data necessary to provide and improve our services.

A. Information You Provide
  • Full name
  • Email address
  • Phone number
  • Shipping & billing address
  • Any information shared via customer support
B. Transaction Information
  • Order details
  • Payment status
  • Purchase history
👉 Note: We do not store card or banking details. Payments are securely processed via third-party gateways.
C. Automatically Collected Data
  • IP address
  • Device type & browser
  • Website usage behavior (pages visited, session duration)
D. Marketing Preferences
  • Email/SMS subscription preferences
  • Campaign interactions
4

Purpose of Data Collection

We use your data to:

  • Process and deliver your orders
  • Provide customer support
  • Send order updates and service notifications
  • Improve website performance and user experience
  • Prevent fraud and ensure platform security
  • Send promotional offers (only if you opt-in)
6

Your Rights

🇮🇳

Under DPDP Act (India)

  • Access your personal data
  • Request correction or update
  • Request erasure of your data
  • Withdraw consent
  • File a grievance with us
🇪🇺

Under GDPR (EU Users)

  • Access your data
  • Rectify inaccurate data
  • Erase your data ("Right to be Forgotten")
  • Restrict or object to processing
  • Data portability
  • Lodge a complaint with a supervisory authority

To exercise your rights, contact: hello@thebetterr.com

7

Data Sharing

🔒 We do not sell your personal data. Ever.

We only share your data with trusted third parties, including:

  • Payment gateways
  • Logistics and delivery partners
  • Email/SMS marketing platforms
  • Analytics providers

All partners are contractually obligated to maintain confidentiality and data security.

8

Cross-Border Data Transfers

Your data may be processed or stored outside India. When this happens, we ensure:

  • Adequate data protection safeguards are in place
  • Compliance with GDPR transfer mechanisms (where applicable)
9

Data Retention

We retain your data only as long as necessary to:

  • Fulfill orders
  • Meet legal and regulatory requirements
  • Resolve disputes

After this period, data is securely deleted or anonymized.

10

Cookies & Tracking Technologies

We use cookies and similar technologies to:

  • Improve site functionality
  • Personalize user experience
  • Analyze traffic and performance
  • Deliver relevant advertisements

You can manage or disable cookies through your browser settings at any time.

11

Data Security

We implement industry-standard security measures:

  • SSL encryption
  • Secure servers
  • Restricted internal access
  • Regular monitoring and audits
However, no method of transmission over the internet is 100% secure. We strive to use commercially acceptable means to protect your data.
12

Children's Privacy

Our services are not intended for individuals under 18 years of age. We do not knowingly collect personal data from minors.

13

Third-Party Links

Our website may contain links to external websites. We are not responsible for their privacy practices or content. We encourage you to review the privacy policies of any third-party sites you visit.

14

Grievance Officer

In accordance with the Digital Personal Data Protection Act, 2023:

Grievance Officer — The Betterr
  • 📧 hello@thebetterr.com
  • 📍 16 D, Peons Colony, 5th Street, Kavundampalayam, Coimbatore — 641030

We aim to resolve complaints within a reasonable timeframe.

15

Updates to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last Updated" date. We encourage you to review this policy periodically.

16

Contact Us

Get in Touch

If you have any questions or concerns about this policy, we'd love to hear from you.

  • ✉
  • 📞
    Phone
    8668157413
  • 📍
    Address
    16 D, Peons Colony, 5th Street,
    Kavundampalayam, Coimbatore — 641030
🌿

Your data is yours.

We simply use it to make your experience Betterr, safer, and more personalised.